According to Silicon Alley Insider, with data partly from Comscore, 38 million people watched Hulu at least once in July - a viewership which easily topped Time Warner Cable’s July viewership of 34 million.
That same month, only DirecTV (47 million viewers) and Comcast (62 million) pulled larger audiences:
While impressive, Hulu.com has a long way to go before reaching the cable companies’ levels of profitability; the average Hulu viewer spent approximately 1.25 hours a month on the site, while a typical viewer of cable tv was tuned in for significantly more frequent, and also longer periods of time; and ad revenue is based on both frequency and reach.
Having canceled my cable tv subscription, I now rely on Hulu to keep up with those tv shows (plus some movies) I used to watch via cable.
Besides being able to view those programs on demand, I also appreciate each program I watch via Hulu airs with maybe 4 15-second ads, and not 16 ad filled minutes per program when broadcast over the air, or via cable.
If/when that happens, I won’t miss cable tv at all.
… would be a killer app – and in more ways than one; streaming more than one movie would easily eat up most people’s iPhone minutes package on AT&T without making *any* calls… Today, from TechCrunch, via Hacking Netflix: Rumor: Netflix Streaming Coming To The iPhone by MG Siegler on August 3, 2009 One big story …
I’ve been broadcast/cable tv free for about a month now, with only mild withdrawal symptoms (having really re-run episodes of NCIS makes great white noise for me when I work from home; so now I have to improvise….). Even so – the combination of watching/running Netflix offerings in the background is …
Each economic downturn brings some cultural shift or change; during this one I realized I’d pretty much given up on network TV. I’ve never watched even one “Survivor,” “Dancing with the Stars,” “American Idol” or “The Apprentice.” I’m going to keep it that way. Other than some of the original series on cable …
Another TV show I haven’t yet watched is AMC’s Mad Men; but the free Mad Men Yourself Avatar maker is so swanky, I’m going to Hulu it and give it a try. Click here to recreate yourself in ’60′s style. Remember – be sleek, be stylish, but also yourself… For the record, …Tags: killer app, netflix, typical viewer <BR/>