Archive for the ‘Strange but True’ category

Be Sure to Think Twice Before Passing Up These Job Opportunities…

March 8th, 2010

. sandiego.craigslist.org, yesterday:

research robbery information

Looking for 3 people to research information on stolen goods. lots of field work.
Required: car, cell phone with camera & email ability. Common sense is a major requirement.
good memory needed, clean cut, dressed well.
Pay is $12/hour with gas allowance.

Principals only. Recruiters, please don’t contact this job poster.

  • Please, no phone calls about this job!
  • Please do not contact job poster about other services, products or commercial interests

And, also posted on sandiego.craigslist.org:  for those post grads who are independently wealthy and looking for a 30 – 40 hour a week unpaid job (or for those college junior/seniors able to take a year off college and do the same).

But – if  <Mister X’>s first business was so successful, why is he not offering even a stipend for this full time assistant role?

Position: Entrepreneur’s Intern

Qualifications:   <Mister X>  is looking for an aspiring Entrepreneur who would like to learn how to start their own business from an experienced &amp; successful entrepreneur. Ideal applicants include recent college or graduate school graduates looking for valuable first-hand education that cannot be attained in the classroom; also which have obtained a degree in business, marketing, communication, or similar. College juniors or seniors looking for real-life experience and education and majoring in the same may also apply.

Job Description:
You will assist in all aspects of starting a new company.
• Analysis of business potential opportunities
• Writing business plans
• Writing and executing marketing plans
• Ability to attend industry seminars
• And much more!

Benefits to You:
• Learn from an experienced and successful entrepreneur
• See what it really takes to start your own business from start to through launch
• Networking possibilities
• Gain the knowledge needed to implement into your own business
• Consulting for your very own business
• One day per week dedicated solely to your own business (optional)

Company Profile: Tyler Jensen recently sold his first business (city specific recreational sports website) and is in the process of launching 2-3 new businesses in a variety of industries. He is looking for someone to help him with this process. Are you this person?

Hours: MINIMUM of 30- 40 hrs/wk, minimum 3 month commitment, 6-12 preferred

Salary: unpaid or college credit

If interested in applying please email your resume and ideal start and end date.

  • Location: Solana Beach/Del Mar
  • Compensation: unpaid or college credit
  • This is an internship job
  • Principals only. Recruiters, please don’t contact this job poster.
  • Please, no phone calls about this job!
  • Please do not contact job poster about other services, products or commercial interests.

Tags: industry seminars, school graduates, networking possibilities, aspiring entrepreneur, experience and education, college juniors

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Make Mine a MacBook … x 20

March 6th, 2010

Justin Long may have retired from Apple ad campaigns,  but at least several others want to claim his old role of Mac advocate:

Acrobatic thieves hit N.J. Best Buy avoiding cameras, motion sensors, alarms in daring heist
By Ryan Hutchins/For The Star-Ledger

March 04, 2010, 4:42PM

SOUTH BRUNSWICK — They never touched the floor — that would have set off an alarm.
They didn’t appear on store security cameras. They cut a hole in the roof and came in at a spot where the cameras were obscured by advertising banners.

And they left with some $26,000 in laptop computers, departing the same way they came in — down a 3-inch gas pipe that runs from the roof to the ground outside the store.

Police believe that’s how some brazen bandits managed to swipe 20 Apple notebooks early this morning at a Best Buy on Route 1 in South Brunswick without detection.

“High level of sophistication,” said Detective James Ryan, a police department spokesman. “They never set off any motion sensors. They never touched the floor. They rappelled in and rappelled out.”

Employees discovered the missing laptops, as well as a gaping hole in the ceiling, when they arrived to work around 6:30 this morning.

The thieves left boot prints on the gas pipe, which runs up the side of the building in Monmouth Junction, Ryan said.

On top of the building, they used a saw to cut through several inches of rubber and insulation, then sliced a 3-foot-wide square in the metal roof, he said.

Once inside, the burglars dropped 16 feet to 10-foot-tall racks — avoiding contact with the floor, where motion sensors would have set off an alarm. They snatched the notebooks from the racks, then went back out through the roof.

The effort was daring and unusual, said John Harris, an expert in security who has consulted on thousands of burglaries.

Read the full story here.

Related content:

A Netflix Stream in Hand…

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And One More Thing…

Steven Jobs, cofounder of Apple, has been labeled many things, from visionary to egomaniac. Often I think he is inspirational too: We’re here to put a dent in the universe. Otherwise why else even be here? Innovation is the distinction between a leader and a follower. The system is that there is no system. That doesn’t …

Customer Experience, Part II

A t-shirt popular within the Apple Computer team building v.1 of Quicktime read “Apple: 80 hours a week, and loving it!” So much for work  | life balance. At the same time, I think Steve Jobs gets a lot of things right – including not making decisions for the short term without …

Desperately Seeking 6Sigma.

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Don’t Ignore Price Points OR Intent.

Nokia recently announced this list price for  its upcoming Booklet 3G netbook – which will be a hefty $820. Apparently Nokia has missed the point consumers (and businesses) want netbooks to provide a smaller AND lower-cost alternative to the laptop.   For *less* than that price, I can buy a brand …

Ego, Redux

If you gaze long into an abyss, the abyss will gaze back into you. – Friedrich Nietzsche No men are oftener wrong than those that can least bear to be so. – Francois de La Rochefoucauld There is a demand in these days for men who can make wrong appear right. – …

For Whom The Bell Tolls… or, Another Business Model for $0.00

From Techcrunch, last week: At first this announcement appeared to be a good candidate for “News of the Weird:” Microsoft Officially Retires Soapbox, The Poor Man’s YouTube by Leena Rao on July 21, 2009 Microsoft’s YouTube clone Soapbox is officially shutting its doors, according to reports today. Soapbox, which was launched in 2006 as a hub for downloading …

Tags: boot prints, south brunswick, motion sensors, mac advocate, monmouth junction, apple notebooks
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Imagine the Excitement and Satisfaction…

February 26th, 2010

Unhappy job applicants/candidates share their unhappiness with their friends, coworkers, and on often, all over the  internet.

Smart companies understand at any point in time, a job candidate is a past, current, or future customer; and similarly, a past, current, or future customer can at any time become a candidate.  So – smart companies invest a lot of time, money, and effort to create a strong well regarded employment brand/marketing effort to attract qualified candidates, and also to build their overall market brand and customer base.

One large software employer, located in the greater Seattle area stated in their 2009 US SEC 10-k filing  stated:

“As of June 30, 2009, we employed approximately 93,000 people on a full-time basis; 56,000 in the United States and 37,000 internationally. Of the total, 36,000 were in product research and development, 26,000 in sales and marketing, 17,000 in product support and consulting services, 5,000 in manufacturing and distribution, and 9,000 in general and administration. Our success is highly dependent on our ability to attract and retain qualified employees. None of our employees are subject to collective bargaining agreements.”

The company’s employment branding pitch to candidates for full time employee roles  is:

You have unique experiences, skills and passions—and we believe you can bring them all <here> for a rich, rewarding career and lifestyle that will surprise you with its breadth and potential. Just imagine the excitement and satisfaction of what you can do, where you can go, and the difference you can make with the resources of <companyx> behind you.

In addition to the 93,000 full time employees the company had as of June 2009, each  year the company also employs  an estimated 62,000 contract/contingent staff via 3rd party vendor firms, for roles the company has deems “non-essential.”

While the company limits each contingent employment contract to 12 months or less, the company’s third party staffing vendors  advertise an insatiable demand for contract software design engineers; software design engineer in test; and also  marketing, content, IT, and other operations roles, many of which require various combinations of  industry experience, training, graduate degrees, and/or professional certification.

Approximately one year ago, the company’s procurement office became responsible for the company’s contingent staffing and aggressively commoditized the process of  hiring contingent workers, including high skilled professionals, for roles which often require extensive experience; graduate degrees;  specialized industry certifications; and/or a combination of the above.  Also commoditized was the pay rate range for each position.

The end result is  one contract opportunity is often posted by ten different contracting agencies, none of whom offer the contingent employee any real employer paid benefits (i.e., paid or even subsidized health insurance, paid time off, etc.)

So – imagine the excitement and satisfaction of what you can do, where you can go, and the difference you can make with the resources of <companyx> behind you if hired for one of the jobs posted this morning by one of the company’s third party contingent staffing vendors:

Seeking Experienced Project Coordinators w/5-7 experience

Location:Redmond, WA
Employment Type:9+ Month Contract
Wage:$15.00 – $17.00 hourly

Description:
Large, well-known software company on the eastside is looking for qualified and experienced Project Coordinators. Please email resumes to the email above and our recruiters will contact you to set up an interview should your qualifications meet what we are looking for.

Managing and maintaining busy calendar
Coordinating planning, execution and review meetings with hosting local events
Gathering and managing reports
Coordinating the monthly reporting and processes (including producing show &amp; tell coverage presentations)
Updating content in the Infrastructure components
Help with support as required
Being the key go-to person for team members looking for existing materials and responses.
Supporting the development of new team efficiency systems and processes such as new briefing book and coverage report template

5-7 years business administrative experience, preferably in a high tech industry and in a team-oriented environment.
Excellent written and verbal communication skills.
Experience in managing projects with team members
Microsoft Office proficiency (especially Outlook, Word, Excel, and PowerPoint) and SharePoint proficiency.
Must have ability to work independently while maintaining accountability with multiple stakeholders.
Organized, action-oriented team player and flexible learner able to multi-task.

Don’t have 5-7 years of  business administrative experience including experience in managing projects with team members, but you do have a university degree, plus the ability to get at least a 9 month hardship deferment from repaying your no doubt hefty student loans?

Seeking Tech Savvy Administrative Assistants

Location:Redmond, WA
Employment Type:9+ Month Contract
Wage:$11.00 – $13.50 hourly

Description:
If youre looking for a great way to start off your administrative career then you are in the right place. We are currently seeking qualified Assistants for a large software organization located in the Eastisde Area.

Assistant
We are looking for an Administrative Assistant to provide coordination, heavy calendaring, scheduling, and handling travel arrangements.

ESSENTIAL DUTIES AND RESPONSIBILITIES Other duties may be assigned.

Provides administrative and organizational support in a fast paced environment, particularly in support of special projects, which may include but is not limited to:
Mail delivery, shipping and building deliveries.
Fill office requests and maintain an appropriate inventory of supplies.
Maintaining heavy calendaring and scheduling.
Compile and develop records, charts and reports using knowledge in computer office applications (MS Office Suite, SharePointe, Outlook, Visio, spreadsheet, publishing and word-processing).

BA preferred, however, open to High School diploma or equivalent experience plus 3-4 years of demonstrated successful work-related experience in administrative support.
Excellent communication skills.

However – if you have both the skills and 4 – 6 of prior executive assistant experience, plus an interest to support one of their execs already fairly high up the executive ranks, this might be the opportunity for you:

Challenging Career Executive Assistant Position

Location:Redmond, WA
Employment Type:9+ Month Contract
Wage:$17.00 – $20.00 hourly

Description:
Challenging career position for an Executive Assistant in a prestigious, well-known Software company on the eastside.

Job Description:
Performs a variety of complex administrative functions for all levels of management including external business partners.
Manages schedule(s), coordinates travel arrangements and processes business expenses.
Coordinates meetings and events, department financial operations, personnel operations, and facility operations.
Manages procurement of goods and services including computer equipment, office supplies, reference materials, and vendor relationships.
Provides general office support.
Serves as the department/group contact.
Completes special projects as assigned.

Qualifications:

4 to 6 years demonstrated work experience in a fast-paced, senior management level administrative capacity.
Ability to interact in a professional manner with all levels of management; demonstrated ability to change direction in response to changing work situations.
Must be proactive, able to deal with ambiguity, self prioritize work resources, and juggle multiple tasks in a manner transparent to the team.
Must have the ability to work independently to achieve results with a high degree of accuracy.
Ability to work successfully in a team environment and build effective working relationships inside and outside of the group that involve contact at all levels of management.
Able to work collaboratively with other internal and external administrative and CS assistants within the team and across the company.
Ability to be entrusted with the knowledge and handling of confidential information.
Should be detail oriented and extremely organized.
Extensive knowledge of and proficiency with Microsoft Office including Outlook, Word, Excel, PowerPoint, Visio, and would be preferred.
BS preferred.

If the contractor receives $20/hour gross, even with the 3rd party agency vendor markup the cost to the company would still approximately be less than $65,000/year, which is below market base pay for a full time, direct hire for that role, and does not include valuable employee benefits such as company subsidized health insurance; paid vaction and sick days; paid federal holidays, etc.

Smart companies understand at any point in time, a job candidate is a past, current, or future customer; and similarly, a past, current, or future customer can at any time become a candidate.

Smart companies also understand how expensive it is to rebuild a tarnished brand, and to rebuild a customer base after losing unhappy customers either due to personal experience, bad word of mouth, or given the above pay rates, a lack of disposable income.

We can believe that we know where the world should go. But unless we’re in touch with our customers, our model of the world can diverge from reality. There’s no substitute for innovation, of course, but innovation is no substitute for being in touch, either.  - Steve Ballmer

Tags: product research, smart companies, contingent staff, contingent employment, greater seattle

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Life in the Shadow of the Valley of the Blue Screen of Death:

December 21st, 2009

How one Microsoft employee didn’t “bing” good enough for Steve Ballmer….

Tags: Screens, Blue, Shadow, Valley, life, blue screens, Death
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Entrepreneurial FLDS Crafts Closes Webfront Store

November 11th, 2009

While fans of HBO’s tv series Big Love eagerly await this season’s series opener in January, 2010, they may be disappointed to learn the FLDS Crafts web store has permanently closed its electronic shopping carts.

Approximately a year ago, the Wall Street Journal ran a story about the store and the FLDS families behind it; apparently the original prices for the prairie dresses ranged from $60-100; currently posted prices now range from $129-$165.  Either web development costs were higher than expected, or consumer demand supported the higher prices.

I genuinely enjoy Big Love; I think the story lines are just a little out there <G>, but also well written, and offer a compelling hour or so of escapism/entertainment per episode.  However, myself and other fans who hadn’t already bought their authentic peachskin prairie dresses, children’s clothing, or sewing patterns for same will now have to scramble to find appropriate show watching attire:

Green Three Tie Front

Also no longer available is the FLDS Craft’s “top selling FLDS Hair Styling DVD – Braids DVD #2:”

Hair_DVD-2

Beginning with long hair care and advancing through basic waves and braids, these instructional videos will teach you some of the most intricate hairstyles you have ever seen.

Soon you will be styling your own hair in French braids, Dutch braids, Twists, and more!

The talented hairstylists will take you step-by-step through each of the featured braid styles.

The easiest braids are explained, and the complicated styles are described in detail, along with variations to get you started in your own creative style.

DVD #2 Includes:

6:02 — Basic Braids

3:34 — French Braids

4:40 — Dutch Braids

Total Time: 17:16 minutes

cost: $19.99

Coming soon: more DVD teaching more advanced braids and updos.

I am curious as to exactly why the store closed – maybe it was surprisingly profitable, but too far a culture shift for the entrepreneurs who created it?  Or was it only because the founders’ target market – “the professional business woman” – was  the wrong market for these products?

Either way – the store provided interesting insights – and questions – about the FLDS culture, which will continue to be in the public eye, through Big Love and also the remaining bigamy and child abuse trials.

Ironically, Delta Airlines’ Weekly Fare Specials just landed in my inbox: on sale this week:

Seattle, WA (SEA) to Salt Lake City, UT (SLC) $59

talk about ironic
delta’s discount email just hit my inbox
on sale this week: Seattle, WA (SEA) to Salt Lake City, UT (SLC) $59 Seattle, WA (SEA) to Salt Lake City, UT (SLC) $59

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Tags: culture shift, french braids, web development costs, styling, creative style, braid styles, wall street journal, s tv, hair styling, long hair care
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Yet Another Job Hunter On LinkedIn…

October 21st, 2009

It really is true – Sarah Palin is officially job hunting via LinkedIn now

Tags: job hunting, cnn video, linkedin, job hunter, sarah palin, palin
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Here Today, Gone Tomorrow; or Redundancy, x 2

October 16th, 2009

Last week a “minority” of T-Mobile Sidekick users learned the “Rule of Data Redundancy” the long, slow, hard way – and through no fault of their own.

173474-sidekick_oops_original

Sidekick users who stored their data locally (on the device) or backed up their data on a PC through a sync still have their data and should not be affected, but few customers purchased Sidekicks to sync their data with their pc.

Om Malik of GigaOm likens the Sidekick to a dumb terminal or “thin client,” since the device serves mainly as a display and user interface to each Sidekick user’s email, SMS messages, photos, address books and calendars, all stored remotely on servers owned and operated by Microsoft.

Last week, Danger / Microsoft hired Hitachi to do an upgrade to their Storage Area Network (SAN). That’s usually not a problem, as the owner of the data (Microsoft in this case) performs a backup of all the data in case of an issue.

Except in this instance.  While Microsoft still tries to recover lost Sidekick user data, those impacted users were forced to recreate their contact list and calendars to effectively use their device.

For their time and considerable inconvenience, Sidekick customers will be compensated with a mere $100 T-Mobile gift card and a month of free data service.  Two data loss lawsuits were filed this week; this “user experience” will linger for years.

PC World’s David Coursey noted in yesterday’s TechInciter column:

In a letter posted on the T-Mobile customer forum, Microsoft’s Roz Ho, who runs the company’s laughably named “Premium Mobile Experiences” group, said only that a “minority” of Sidekick users suffered data loss. With a supposed 1 million Sidekick customers, a “minority” sounds small but could be up to 499,999 of them.

“We have determined that the outage was caused by a system failure that created data loss in the core database and the back-up,” Ho wrote.

“We rebuilt the system component by component, recovering data along the way. This careful process has taken a significant amount of time, but was necessary to preserve the integrity of the data.”

Those two paragraphs could be replaced by a single sentence: “We weren’t very smart, and we were very slow.”

All information on those impacted Sidekicks is now gone if the smartphone lost power had the battery required removal, or was fully drained.

T-Mobile has halted sales of the Sidekick amid the ongoing issues.

Microsoft_logo_slogan

Most people spend more time and energy going around problems than in trying to solve them.
— Henry Ford (1863 – 1947)

“Most people spend more time and energy going around problems than in trying to solve them.” — Henry Ford (1863 – 1947)

Nothing is a waste of time if you use the experience wisely.” – Auguste Rodin (1840 – 1917)

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Tags: roz ho, customer forum, sidekick customers, sms messages, data, david coursey, t mobile sidekick, microsoft, storage area network
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Desperately Seeking 6Sigma.

October 7th, 2009

While not an avid gamer myself, I still think massively multiplayer online role-playing games will continue to help shape pop-culture and our society as a whole – if one of the main manufacturers of game box hardware can improve their hardware failure rate and overall customer experience.

A local body shop’s (er, contingent staffing company’s) job postings almost always describe to their prime client as:

“The Software Giant, a well known Software Development Manufacturer, headquartered in Redmond, Washington,” which ” is committed to the long term mission of helping their customers realize their full potential.”

Yet, according to recent PCWeekJoyStiq,  and others, up to 54.2% of that Software Giant’s Xbox game console customers don’t realize their full potential due to the sky high failure rate of the those consoles.

As reported in Joystiq’s August 2009 post:

The latest issue of Game Informer contains a surprising statistic for anyone who’s ever loved and lost their Microsoft-branded home console – according to their survey, in which over 5,000 console owners participated, the Xbox 360’s current failure rate due to the Red Ring of DeathE74 or other hardware failure is 54.2 percent. They also calculated the relative death toll for PS3s due to the Yellow Light of Death (10.3 percent) and Wiis, due to … well, we’re not actually sure what color the Wii’s light turns to upon its demise (6.8 percent).

Unfortunately, for having the highest failure rate, survey participants also pinned Microsoft for having the least helpful customer service representatives.

In a 2008 Dean Takahashi VentureBeat post,  the warranty program the Software Giant rolled out on July 5, 2007 for defective Xbox 360s exhibiting what it called the “three flashing red lights” has cost Microsoft up to $1.15 billion and counting – not including  ”the loss of face and loyalty among gamers in the fierce console war with Nintendo and Sony.”

Xbox360-ringofdeath

Despite all of this, Joystiq noted:

Not that it matters – later in the survey, only 3.8 percent of participants said they’d never buy another Xbox 360 due to its high failure rate.

Speaking of which, we’re not sure what future techno-utopia this poll was conducted in, but a 54.2 percent Xbox 360 failure rate sounds awfully low. Had the survey’s participants been comprised entirely of Joystiq staffers, it would have been a bone-chilling 100 percent.

Yea, though I walk through the valley of the shadow of death,
I will fear no evil: For thou art with me;
Thy rod and thy staff, they comfort me.
Thou preparest a table before me in the presence of mine enemies;
Thou annointest my head with oil; My cup runneth over.

- 23rd Psalm

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Tags: joystiq, failure, xbox, console, failure rate, customer experience, survey participants, customer, hardware failure
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So Many DVDs, So Little Time.

September 23rd, 2009

A former postal service employee recently pleaded guilty to stealing during a one year time frame more than 30,000 DVDs shipped through a western Massachusetts post office.

Federal prosecutors say Netflix alerted local postal officials up to 100 movies routed through that post office mysteriously disappeared each week.  Investigators then filmed the mail handler taking DVDs from packages and slipping them into his backpack.

That’s a lot of entertainment.

netflix-1

Netflix only ships dvds  in a Netflix-created dvd jacket inside their ubiquitous red envelopes, it would be very difficult to sell stolen dvds in that packaging.

Conservatively assuming each dvd contained 1.5 hours of viewing content, 30,000 * 1.5 = 45,000 hours; while there are only 8, 760 hours in a year (365 days * 24 hours=8,760 hours).  Minus the approximately 2,000 hours the mail handler would have been at work, sans dvd player, and deducting another 9 hours a day for sleeping, commuting to work, etc.,  at best he would have had 3,475 hours to view dvds.

The former mail handler will be sentenced Dec. 23, 2009, and  faces 10 months to 16 months in prison and restitution costs of about $38,000.  After factoring in former employee’s “lost wages,” of approximately $52,000 (determined using  Glass Door’s estimated annual salary for mail handlers), those 30,000 dvds were valued at under $5 each.

I hope that individual has access to a dvd player while serving his sentence; using the figures above, viewing all 30,000 stolen dvds will take approximately 12 years.

On the other hand – $100,000 in fines and lost wages/$27 per month for Netflix‘ 4 dvds at a time and unlimited instant watch membership = 3703 months, or 308 YEARS of dvd/blu-ray access.

I’m just saying…

“If my film makes one more person miserable, I’ve done my job.”

- Woody Allen (American Actor, Author, Screenwriter and Film Director, b.1935)

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It’s Official: “BellKor’s Pragmatic Chaos” Team Wins Netflix Prize Today Netflix Corp. awarded its long-awaited $1M Grand Prize to team “BellKor’s Pragmatic Chaos,” which consisted of Bob Bell, Martin Chabbert, Michael Jahrer, Yehuda Koren, Martin Piotte, Andreas Töscher and Chris Volinsky. The 3-year crowdsourcing contest motivated self-forming, unpaid volunteer teams to compete for one $1 million dollar prize by creating  an …

Netflix and the Speed of Light.

Yesterday around 1pm the US Postal Service picked up my red Netflix envelope with Slumdog Millionaire inside, preaddressed for the PO Box of their Tacoma, WA warehouse. This morning at 6:36 am, Netflix emailed me my shipment with Slumdog Millionaire was received; and the next dvd in my queue would be …

Upping Your Netflix Geek Factor

Worried you’re not getting your money’s worth from your $8.99 a month, 1 physical DVD at a time but also unlimited “Instant Watch” membership? Want easy to digest, visualized data updated ever 24 hours about: Your Netflix Rental Habits DVD Vs Instant Watch Subscriber Growth Comparisons of yourself to other Netflixers? Your Netflix Rental Habits DVD vs. …

Tags: instant watch, pragmatic chaos, netflix, hulu, dvds, lost wages, rental habits
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Predicting the End of the World As We Know It.

September 5th, 2009

I’m a big proponent of adaptive reuse; and am impressed computational biologists modified Google’s PageRank search algorithm to identify which species extinctions within a food web would lead to biggest chain-reaction of species death to predict with great accuracy when species will go extinct.

Excerpted from Hadley Leggett’s September 4 Wired article, “Google Algorithm Predicts When Species Will Go 404, Not Found:”

…“While several previous studies have looked at the robustness of food webs to a variety of sequences of species loss, none of them have come up with a way to identify the most devastating sequence of extinctions,” said food web biologist Jennifer Dunne of the Santa Fe Institute, who was not involved in the research. Using a modified version of PageRank, Dunne said, the researchers were able to identify which species extinctions within a food web would lead to biggest chain-reaction of species death.

“If we can find the way of removing species so that the destruction of the ecosystem is the fastest, it means we’re ranking species by their importance,” said ecologist Stefano Allesina of the University of California, Santa Barbara, who co-authored the paper published Friday in PLoS Computational Biology.

Unlike previous solutions to the coextinction problem, the Google solution takes into account not only the number of connections between species, but also their relative importance. “In PageRank, you’re an important website if important websites point to you,” Allesina said. “We took that idea and reversed it: Species are important if they support important species.”

In other words, grass is important because it’s eaten by gazelles, and gazelles are important because they’re eaten by lions…

Be sure to read the complete article here.

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Tags: pagerank, species, search algorithm, california santa barbara, computational, food web, gazelles, university of california santa barbara, algorithm, jennifer dunne
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