According to Silicon Alley Insider, with data partly from Comscore, 38 million people watched Hulu at least once in July - a viewership which easily topped Time Warner Cable‘s July viewership of 34 million.
That same month, only DirecTV (47 million viewers) and Comcast (62 million) pulled larger audiences:
While impressive, Hulu.com has a long way to go before reaching the cable companies’ levels of profitability; the average Hulu viewer spent approximately 1.25 hours a month on the site, while a typical viewer of cable tv was tuned in for significantly more frequent, and also longer periods of time; and ad revenue is based on both frequency and reach.
Having canceled my cable tv subscription, I now rely on Hulu to keep up with those tv shows (plus some movies) I used to watch via cable.
Besides being able to view those programs on demand, I also appreciate each program I watch via Hulu airs with maybe 4 15-second ads, and not 16 ad filled minutes per program when broadcast over the air, or via cable.
Hopefully HBO will soon include “True Blood,” “Big Love,” and the “No. 1 Ladies Detective Agency” in Hulu‘s offerings, or offer consumers a direct subscription to watch those shows on HBO.com.
If/when that happens, I won’t miss cable tv at all.
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