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	<title>Are we falling or flying ... and will we ever know? &#187; slc</title>
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	<description>Life, the universe, technology, project management, and why change management is so incredibly hard.</description>
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		<title>Entrepreneurial FLDS Crafts Closes Webfront Store</title>
		<link>http://www.fallingorflying.com/archives/2390</link>
		<comments>http://www.fallingorflying.com/archives/2390#comments</comments>
		<pubDate>Wed, 11 Nov 2009 20:12:59 +0000</pubDate>
		<dc:creator>andi</dc:creator>
				<category><![CDATA[Every Day Life]]></category>
		<category><![CDATA[Fun]]></category>
		<category><![CDATA[Pop Culture]]></category>
		<category><![CDATA[Strange but True]]></category>
		<category><![CDATA[Theory]]></category>
		<category><![CDATA[big love]]></category>
		<category><![CDATA[braid styles]]></category>
		<category><![CDATA[braids twists]]></category>
		<category><![CDATA[creative style]]></category>
		<category><![CDATA[culture shift]]></category>
		<category><![CDATA[dutch braids]]></category>
		<category><![CDATA[electronic shopping]]></category>
		<category><![CDATA[flds]]></category>
		<category><![CDATA[french braids]]></category>
		<category><![CDATA[hair styling]]></category>
		<category><![CDATA[hairstylists]]></category>
		<category><![CDATA[hbo series]]></category>
		<category><![CDATA[long hair care]]></category>
		<category><![CDATA[prairie dresses]]></category>
		<category><![CDATA[s tv]]></category>
		<category><![CDATA[sewing patterns]]></category>
		<category><![CDATA[shopping carts]]></category>
		<category><![CDATA[slc]]></category>
		<category><![CDATA[styling]]></category>
		<category><![CDATA[wall street journal]]></category>
		<category><![CDATA[web development costs]]></category>
		<category><![CDATA[wrong market]]></category>

		<guid isPermaLink="false">http://www.fallingorflying.com/?p=2390</guid>
		<description><![CDATA[While fans of HBO&#8216;s tv series Big Love eagerly await this season&#8217;s series opener in January, 2010, they may be disappointed to learn the FLDS Crafts web store has permanently closed its electronic shopping carts. Approximately a year ago, the Wall Street Journal ran a story about the store and the FLDS families behind it; apparently [...]]]></description>
			<content:encoded><![CDATA[<p>While fans of <a title="HBO.com" href="http://www.hbo.com/" target="_blank">HBO</a>&#8216;s tv series <a title="Big Love" href="http://www.hbo.com/biglove/" target="_blank">Big Love</a> eagerly await this season&#8217;s series opener in January, 2010, they may be disappointed to learn the FLDS Crafts web <a title="(The Now Defunct) FLDS Craft Store " href="http://www.fldscrafts.com/" target="_blank">store</a> has permanently closed its electronic shopping carts.</p>
<p>Approximately a year ago, the Wall Street Journal ran a <a title="Women of FLDS: Making a Life and a Living in the Secular World" href="http://blogs.wsj.com/frontlines/2008/10/10/women-of-flds-making-a-life-and-a-living-in-the-secular-world/" target="_blank">story</a> about the store and the FLDS families behind it; apparently the original prices for the prairie dresses ranged from $60-100; currently posted prices now range from $129-$165.  Either web development costs were higher than expected, or consumer demand supported the higher prices.</p>
<p>I genuinely enjoy Big Love; I think the story lines are just a little out there &lt;G&gt;, but also well written, and offer a compelling hour or so of escapism/entertainment per episode.  However, myself and other fans who hadn&#8217;t already bought their authentic <a title="100% Polyester Peachskin FLDS Dress" href="http://www.fldscrafts.com/product_info.php?cPath=51_1&amp;products_id=63" target="_blank">peachskin</a> prairie dresses, children&#8217;s clothing, or sewing patterns for same will now have to scramble to find appropriate show watching attire:</p>
<p style="padding-left: 30px; text-align: center;"><img class="size-medium wp-image-2392 aligncenter" title="Green Three Tie Front" src="http://www.fallingorflying.com/wp-content/uploads/2009/11/Green-Three-Tie-Front-298x300.jpg" alt="Green Three Tie Front" width="298" height="300" /></p>
<p>Also no longer available is the FLDS Craft&#8217;s &#8220;top selling <em>FLDS Hair Styling DVD &#8211; Braids DVD #2</em>:&#8221;</p>
<p><img class="aligncenter size-thumbnail wp-image-2396" title="Hair_DVD-2" src="http://www.fallingorflying.com/wp-content/uploads/2009/11/Hair_DVD-2-150x150.jpg" alt="Hair_DVD-2" width="150" height="150" /></p>
<p style="padding-left: 30px;">Beginning with long hair care and advancing through basic waves and braids, these instructional videos will teach you some of the most intricate hairstyles you have ever seen.</p>
<p style="padding-left: 30px;">Soon you will be styling your own hair in French braids, Dutch braids, Twists, and more!</p>
<p style="padding-left: 30px;">The talented hairstylists will take you step-by-step through each of the featured braid styles.</p>
<p style="padding-left: 30px;">The easiest braids are explained, and the complicated styles are described in detail, along with variations to get you started in your own creative style.</p>
<p style="padding-left: 30px;">DVD #2 Includes:</p>
<p style="padding-left: 30px;">6:02 &#8212; Basic Braids</p>
<p style="padding-left: 30px;">3:34 &#8212; French Braids</p>
<p style="padding-left: 30px;">4:40 &#8212; Dutch Braids</p>
<p style="padding-left: 30px;">Total Time:  17:16 minutes</p>
<p style="padding-left: 30px;">cost: $19.99</p>
<p style="padding-left: 30px;">Coming soon:  more DVD teaching more advanced braids and updos.</p>
<p>I am curious as to exactly why the store closed &#8211; maybe it was surprisingly profitable, but too far a culture shift for the entrepreneurs who created it?  Or was it only because the founders&#8217; target market &#8211; “the professional business woman” &#8211; was  the wrong market for these products?</p>
<p>Either way &#8211; the store provided interesting insights &#8211; and questions &#8211; about the FLDS culture, which will continue to be in the public eye, through Big Love and also the remaining bigamy and child abuse trials.</p>
<p>Ironically, Delta Airlines&#8217; Weekly Fare Specials just landed in my inbox: on sale this week:</p>
<p style="padding-left: 30px;"><a href="http://www.fallingorflying.com/archives/tag/seattle" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with seattle">Seattle</a>, WA (SEA) to Salt Lake City, UT (SLC)<span style="white-space: pre;"> </span>$59</p>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 991px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">talk about ironic</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 991px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">delta&#8217;s discount email just hit my inbox</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 991px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">on sale this week: <a href="http://www.fallingorflying.com/archives/tag/seattle" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with seattle">Seattle</a>, WA (SEA) to Salt Lake City, UT (SLC)<span style="white-space: pre;"> </span>$59 <a href="http://www.fallingorflying.com/archives/tag/seattle" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with seattle">Seattle</a>, WA (SEA) to Salt Lake City, UT (SLC)<span style="white-space: pre;"> </span>$59</div>
<p>Related content:</p>
<p style="outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; line-height: 15px; font-size: 11px; background-position: initial initial; padding: 0px; margin: 6px; border: 0px initial initial;"><a style="outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: #1c6280; text-decoration: none; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;" href="http://www.fallingorflying.com/archives/1277" target="_blank"><strong>Big Love</strong> </a></p>
<p style="outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; line-height: 15px; font-size: 11px; background-position: initial initial; padding: 0px; margin: 6px; border: 0px initial initial;">Other fans of the HBO Series &#8220;Big Love&#8221; may share my new found passion for The Velvet Underground&#8217;s &#8220;I Found a Reason.&#8221;  (and for the record, I can&#8217;t wait until next season &#8230;) These are all the known cover versions of this song;  I hope you enjoy them as much as &#8230;</p>
<p style="outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; line-height: 15px; font-size: 11px; background-position: initial initial; padding: 0px; margin: 6px; border: 0px initial initial;"><a style="outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: #1c6280; text-decoration: none; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;" href="http://www.fallingorflying.com/archives/1859" target="_blank"><strong><a href="http://www.fallingorflying.com/archives/tag/hulu" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with hulu">Hulu</a>-baloo.</strong> </a></p>
<p style="outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; line-height: 15px; font-size: 11px; background-position: initial initial; padding: 0px; margin: 6px; border: 0px initial initial;">According to Silicon Alley Insider, with data partly from Comscore, 38 million <a href="http://www.fallingorflying.com/archives/tag/people" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with people">people</a> watched <a href="http://www.fallingorflying.com/archives/tag/hulu" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with hulu">Hulu</a> at least once in July - a viewership which easily topped <a href="http://www.fallingorflying.com/archives/tag/time-warner-cable" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with time warner cable">Time Warner Cable</a>&#8216;s July viewership of 34 million. That same month, only DirecTV (47 million viewers) and Comcast (62 million) pulled larger audiences: While impressive, <a href="http://www.fallingorflying.com/archives/tag/hulu" class="st_tag internal_tag" rel="tag nofollow" title="Posts tagged with hulu">Hulu</a>.com has a long way to go before reaching the cable companies&#8217; &#8230;</p>
<p style="outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; line-height: 15px; font-size: 11px; background-position: initial initial; padding: 0px; margin: 6px; border: 0px initial initial;"><a style="outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; color: #1c6280; text-decoration: none; background-position: initial initial; padding: 0px; margin: 0px; border: 0px initial initial;" href="http://www.fallingorflying.com/archives/94" target="_blank"><strong>Rescue Me</strong> </a></p>
<p style="outline-width: 0px; outline-style: initial; outline-color: initial; background-image: initial; background-repeat: initial; background-attachment: initial; -webkit-background-clip: initial; -webkit-background-origin: initial; background-color: transparent; line-height: 15px; font-size: 11px; background-position: initial initial; padding: 0px; margin: 6px; border: 0px initial initial;">Each economic downturn brings some cultural shift or change; during this one I realized I&#8217;d pretty much given up on network TV. I&#8217;ve never watched even one &#8220;Survivor,&#8221; &#8220;Dancing with the Stars,&#8221; &#8220;American Idol&#8221; or &#8220;The Apprentice.&#8221;  I&#8217;m going to keep it that way. Other than some of the original series on cable &#8230;</p>
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