Those whose budget won’t stretch to a two-year MBA can simulate the experience at home — or at work, in the gym or anywhere else they choose – free of charge.
Of course, this type of learning does not come with an actual university degree, or the many lifelong benefits of actively participating in an accredited BSchool alumni association – but if knowledge is power, this is a true opportunity for those interested to learn.
From CNN today:
“French business school HEC Paris is due to launch its iTunes U content in the next few months, but it has been running an ambitious podcast program since 2006.
Begun as an experiment in partnership with Apple, all new MBAs at HEC are provided with an iPod Touch. Around half of the MBA lectures are filmed using an automatic camera system and the footage is made available for students to download and view on their iPhones…
…Vanessa Klein, HEC’s project manager for iTunes U, told CNN that the iPod-enabled curriculum has proved a hit with students.
… Klein says that by making lectures available via iTunes U, HEC wants to be at the forefront of providing content for the rest of the world, but she acknowledges that the technology is also a great way to promote the business school.
“It’s a good marketing tool, not as publicity but to really show people what we are providing,” she told CNN.
“You can watch a lecture, learn a lot and think ‘I wish I could be there.’ The idea is to show what you could learn if you were at this place.”
Read the complete article here.
In addition to Business Schools broadcasting on iTunes, YouTube EDU launched in March this year with YouTube channels of hundreds of universities including videos of lectures and discussions provided by business schools including INSEAD, ESCP Europe and University of California Haas School of Business.
Also, Academic Earth hosts videos from U.S. universities including Harvard, Yale and Princeton, although the business content is provided almost exclusively by Stanford University.
“Knowledge is like a garden; if it is not cultivated, it cannot be harvested.” – African Proverb
“The great end of life is not knowledge, but action.” - Thomas Fuller (1608 – 1661)
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Knowledge can indeed be free, especially within the technology space; all it takes is a little initiative to find key web community sites, plus iTunes to unlock the podcast keys to the galaxy. My favorites include: Software Engineering Radio The Pragmatic Bookshelf IT Conversations Network Controlling Chaos Harvard Business Ideacast Business Now – if we’re bored, not learning …
Tags: good marketing, lifelong benefits, youtube edu, knowledge, podcast
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